Reasons To Hire Me:

  • I know my business. My business is about educating, advising, guiding, and negotiating for people, not real estate. Dirt is scarce but people put the value on the dirt. Your goals include closing a chapter and starting a new one without carrying issues from the current chapter with you. You can trust my business awareness will give you an advantage. Whether you are a first-time seller, an experienced seller, a buyer, a move-up buyer, an investor, or re-entering the market after years of non-ownership, a certain amount of education will be beneficial. My business is to help you perform your legal rights and duties during the sale of your dirt, to protect your money and interests, to negotiate for your desired position, and to manage all parties to a successful close. The education I provide will mitigate your risks and greatly increase the chance of a positive outcome.
  • I know how and where to find buyers. Over 85% of all residential real estate is sold through my licensed colleagues and connections with other brokers. You only need one buyer to meet your goal. My marketing focuses on agents, neighbors, and Open Houses. While an Open House may seem self-serving, remember that you only need one buyer and if my job is to expose your house to the market, an Open House is a great tool. I won’t stop looking for that buyer until escrow closes. You are hiring a Masters Club Broker with good team members who increase your home’s exposure. Good agents flock together and bad agents get eliminated from the rolls.
  • I know how to make things happen. Difficult and unique situations arise when people are involved. Leverage and ‘contingency plans’ are living organisms that are constantly discussed, used, and refined throughout the listing, negotiation and escrow processes. In the rare case when inactivity becomes a benefit, we will have already discussed it and considered the consequences of the inaction. More often than not, my job is to make processes move along more easily. Contingency planning and education are important elements to help understand and mitigate the risks in action and inaction. This is why choosing a great team is a very important part of the process. Trust my experience with this critical process. It may cost you a little more than a discount broker would charge but “you get what you pay for”.
  • I know how to negotiate a contract that CAN close. There is a big difference between “demand” and “worthy demand”. When buyers make offers on your listing [that is appropriately priced], certain terms and supporting documents are necessary to justify and prove the buyers’ ability to finish the deal (“close”). For example, if your buyer makes an all-cash offer, they will need to prove they have sufficient cash. If your buyer requires a loan, their approval process should have already started and yielded a pre-approval letter from the lender. The offer you accept has to meet your terms (or is close enough) AND the buyer must prove they are able to perform to the letter of their offer. These are obvious focus areas but there are many more that can be “hidden” in the offer. My experience as a contract negotiator in the corporate world benefits you. Having reached President’s Club for Weichert, REALTORS@ in 2015, (http://bit.ly/1rrq1dY) you have made a wise decision by hiring me and my team.
  • I know how to manage a transaction that WILL close. We have proven your buyer is qualified and motivated. The appraisal is done and “in agreement”. The buyers’ inspection reports are neither long nor full of future issues. And yet most sellers don’t know who is still at risk. The transaction is always at risk of falling apart until the minute it records at the County office. That means the principles in the transaction, the seller and the buyer, are either moving forward blindly or in full awareness of the constant risk. Each principle has contractual rights and required duties to perform. I know how to advise you at every moment and how to mitigate your risks through diligence and forethought. The ‘contingency plans’ have to adhere to the Escrow timeline. That clock doesn’t stop or wait but the principals can agree to extend milestones and deadlines. Remember, President’s Club means we’ve overcome many hiccups in many escrows. And most of my business still comes from past clients and referrals (over 70%). Hiccups happen and we get through them.
  • I know real estate law, principles, and practices. Long before you put a sign in your yard, you will get an appropriate education on the legal issues, consequences, and risks in selling your home. You have legal duties to perform and they must be done with precision and transparency. Your buyer has duties to perform and you will understand your rights in response to the buyers’ requests. As with most commodity sales, the sellers’ risks can be mitigated through some simple yet priceless actions. The law can be your friend. (I’M NOT A LAWYER). Both principals have the right to seek legal counsel as I am not a lawyer. But your risks and leverage are, must be, supported by California real estate law. The California Association of REALTORS (CAR) provides me with access to legal counsel by phone and my broker, Steve Galster, is one of the best brokers I know.
  • I am a full-time, career professional. You deserve an advisor who is available. This is not a hobby and you will get the communication, attention, and action necessary to make the experience smooth and fun. Yes, I said fun. Would you hire a part-time lawyer, inspector, or lender? Would you hire an agent who has a different day-job? I am laser-focused on you and your goal. And my team knows that focus must be a team focus.
  • I back my work with a written guarantee. I will understand and meet your expectations. I will make sure you understand the processes before you must. I will answer or return your calls promptly. I will be your connection to relevant services. I will keep you informed at all times. I will treat your goals and needs above all others. I will do all I can to simplify the process and “Wow” you.
  • I am honest and ethical. You are hiring a REALTOR®. The NAR Business Code of Ethics (http://bit.ly/1wnWixZ) drives my actions. The Code is good business. Beyond being a REALTOR, I am a Broker, a college graduate (Business/Finance), a recovering geek, a Weichert President’s Club achiever, and a Life Member of the Masters Club. Above all, I am here to serve you.
  • If you are a Veteran (honorably), I make a further commitment to you and your family: Vet’s Bonus (http://bit.ly/1T4qtoZ) – I thank you for making this the greatest Country on the planet.
This page will link to a lot of tools and professionals. My Gold Team is a group of professionals who past clients and/or I have hired to give great service. Your best experience is based on a Concierge model to ensure satisfaction. The Toolkit links will help you whether you are considering the sale of your home or buying another. The change in ownership in California can be complex and stressful or smooth and quiet. How would your experience be successful? To whom do you refer people when they ask for a contractor, a title officer, or any other service professional in our area? These are the professionals I consider worthy of being on my Gold Services Team. They are honest and capable or they don’t stay on this list. Please let me know how they treat you. You must verify their current credentials. Tell them I sent you.
Mortgage Lender Summit Funding — Chris Stahl — (916) 768-8000
Mortgage Lender U.S. Bank — Scott Muller — (916) 793-5638
Mortgage Lender Coastal Pacific — David Boliard — (916) 844-1292
Mortgage Lender Chase — Rosemary Batarseh — (916) 417-1492
Movers California Moving Systems – Judy Little – (916) 834-9286
Investment Advisor Edward Jones — Ben Bolton — (916) 967-0700
Investment Advisor Citi Smith Barney — Steve Brown — (916) 984-3333
CPA / EA James Bralley EA, CPA — (916) 241-9392
Appraiser Lundquist Company — Ryan Lundquist — (916) 595-3735
Concrete / Masonry Fotofili Concrete — Moni Fotofili — (916) 475-9072
HVAC Specialist Capital Renovation – Mark Crosby – (916) 501-6209 (General Contractor)
General Contractor Zumwalt and Associates – John Zumwalt – (916) 501-6209
HVAC Specialist Fox Family Heating & Air – (916) 877-1577
Handyman / Painter Keenan Painting — John Keenan— (916) 384-6570
House Cleaner The Maids (Folsom, Fair Oaks, etc) — (800) 843-6243
Carpet Cleaner Fairest of All – Rick Fairall – (916) 987-1430
Gutter and Window Cleaner Second Nature (Jordan Rogers) – 916-622-5070
Window Cleaner Squeegee Brothers – 916-295-0269
Flooring RCO Outlet — Ken Simas — (916) 728-4000
Flooring and Paint American River Flooring and Painting — Don Shannon — (916) 961-6100
Plumber A and R Plumbing – (916) 223-1710
Pool / Spa Service Leisure Time Pools — Jerry Houseman — (916) 638-4100
Landscaping Waterless Landscaping – Mike Neeley – (916) 952-5653
Landscape Maint. Green Elements — Brad Fitzpatrick — (916) 689-6831
Home/Pest Inspector North American Home Services — (916) 481-0268
Home/Pest/Roof Inspector CalPro Home Solutions — (800) 474-3540
Home Inspector Frye Home Inspections — Chris Frye — (916) 519-0856
Pest/Termite Inspector United Termite & Home Services — Paul Amaro — (916) 265-5300
Roof Inspector Roof Doctors — (916) 721-6130
Locksmith Karl The Key Man — (916) 233-8714
Attorney (RE) Happe Reid — Tyler Happe — (916) 436-5204
Attorney (RE) BPE Law — Stephen Beede — (916) 966-2260
Attorney (Estate) Tim Murphy Law — Tim Murphy — (916) 437-3500
Chimneys / Gutters Chim Chimney— Karla Swanson — (916) 387-5000
1031 Intermediary Asset Preservation — Bill Angove — (916) 831-1031
Garage Doors Local Garage Doors — (866) 337-1631
Janitorial Bulldog Janitorial — Erika Terreros— (650) 270-9044
Casual Dining (F.O.) Joe’s Café — Jack and Allison — (916) 966-6681
Casual Dining (Folsom) Hop Sing Palace — (916) 985-7309
Fine Dining (Rocklin) The Chef’s Table — Jon Irwin — (916) 771-5656
Fine Dining (Folsom) Prohibition Wine Lounge — (916) 293-9070
Workforce Staffing SearchPros — Myla or Rayna or Heather — (916) 721-6000
Advertising (Radio) iHeart (Clear Channel) — Lori Grbac — (916) 257-7241
Engineering JTS Engineering — Javed Siddiqui, PE — (916) 441-6708
Catering Togo’s 8053 Greenback — Victoria Ridge — (916) 723-4413
Orthodontist Daft and Stamos — (916) 966-1751
Escrow / Title Placer Title — Patty Goettsch — (916) 966-8934
Property Management Investors Choice PM — Thomas and Alli Martin — 916-770-9707
Flowers The Flower Shop (Madison Ave. at Kenneth) — (916) 535-0581
Automotive (Tires) The Tire Dealer (Fair Oaks) — (916) 534-7908
Printer / Mailer A-Applied Mailing — Ray Riehle — (916) 721-7162
Credit Service Blue Water Credit — Jeff Sipes — (916) 315-9190
Photographer Digital Science — Karl Vostrez — (916) 628-9618
Electrician Keenan Construction Justin (916) 833-6122
Orthodontics DeLurgio & Blom — Andrea Eisenman — (916) 297-4984


These links are good additions to any toolkit.
Market Indicators http://www.jayemerson.com/Indicators
My Blog http://www.jayemerson.com/Blog
My Pledge To You http://bit.ly/2gVNuPM
My Pledge To Veterans Veteran Bonus
Seller Process http://bit.ly/2km0YVF
Seller Requirements http://bit.ly/1T4qDwS
Seller Preparation http://bit.ly/24LDwXe
Seller 29 Tips http://bit.ly/28gV9O1
Buyer Process http://bit.ly/2lz72Ps
Buyer Requirements http://bit.ly/1QXK1cx
Buyer Presentation http://bit.ly/1NpO2ff
Search Site http://bit.ly/1tBPrTE
Search Site http://bit.ly/1TDniny
Property Organizer http://bit.ly/1VSjfKM
Sacramento Sheriff http://www.sacsheriff.com
Placer Sheriff http://www.placer.ca.gov/departments/sheriff
El Dorado Sheriff http://www.edcgov.us/sheriff
Megan’s Law Database http://www.meganslaw.ca.gov
Great Schools http://www.greatschools.org/
Jay’s favorite App http://www.swype.com/
Home Buyer Warranty Suppliers
CalPro Home Solutions http://www.CalProHS.com
American Home Shield http://www.ahs.com
Old Republic http://www.orhp.com
2-10 Home Warranty http://www.2-10.com  
First American https://homewarranty.firstam.com/Default.aspx
American Home Shield http://homewarranty.ahs.com
Buyer’s Protection Group http://www.bpgwi.com


Build great relationships with people so that I am trusted with their referrals.
cal-poly Education
California Polytechnic State University, San Luis Obispo
June 1989 – Bachelor of Science, Business Administration, Finance Concentration

  • Dean’s List – 5 quarters
  • President, French Club – 3 years
EDS Experience
Advanced Systems Integrator | Electronic Data Systems
1989 – 1997

  • Analyze and design systems.
  • Program and integrate sub-systems.
  • Prepare and conduct testing.
  • Consult and advise clients.
intel Business Architect | Intel, Inc.
1998 – 2007

  • Plan, budget, and manage infrastructure systems and engineers.
  • Design and integrate business processes.
  • Develop and deliver architecture training.
  • Analyze and negotiate product usage.
Masters-Life logoWR-Presidents-Club Real Estate Broker (CalBRE #01788488) | Self
2008 – present

  • Represent residential and commercial real estate buyers and sellers.
  • Plan and execute marketing efforts.
  • Budget and measure all activities.
  • Develop and implement strategic and tactical plans and processes.
  • Track, analyze and publicize market trends (“No BS Real Estate”).
  Knowledge and Skills

  • Risk Management
  • Negotiation
  • Computer software and hardware
  • Process analysis and improvement
  • Business strategy, planning, negotiation and management
  • Financial management and measurement
  • Product and Service Marketing
  • Real estate law, principles, and practices

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